What We Do For You

How It All Works- Your 7 Steps to Success

  1. During your free consultation, we'll discuss your immediate and long term online marketing goals as they relate to online advertising. It could be as simple as selling more of a certain product or service, or perhaps it's a macro goal. The more insight we have, the better. Everything will be taken into account to help you move in the right direction. If improvements to your site could help you, we'll let you know. We're there for you, and your big picture is important to us.

  2. We'll build a profile of your most typical as well as ideal customer. Your focus is up to you, but can depend on your position and goals.

  3. Using all that information, we'll build out ads and research to find keywords that are most likely to get you clicks and sales. If you have analytic search data for your site, it can be a great help here. The keyword process is all about trying out different words. Your suggestions can be a good starting point. We also think about words we don't want clicks for so that you're less likely to pay for clicks you don't want. 

  4. Your ads are written. This is the fun part- it's time to get a bit creative. Even the driest industries/sectors can benefit from eye catching copy that triggers your future customers to click.

  5. Based on your budget, goals and customer profile, we help select your targeting and geographic area of focus as well as set up ad types, extensions, and other features to put the most important things at your customers fingertips. 

  6. Once your ads are up and running, we can start to see which ads and keywords are most effective. We can then pick out the best of the bunch and continue building from there. 

  7. Maintenance is very important. We keep tabs on your account to prune it for the best results. Ads and keywords that aren't working get disabled and we add/subtract from your keywords to keep them effective.

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