Small business Saturday might have launched six years ago, but it's gotten the most press here in 2016. Jersey is now fully on board and you should be too! Did you have a Small Business Saturday Marketing Plan? There are many great ideas here to help you get started. If nothing else, you could use these next year or even apply them to your Cyber Monday efforts. If you're a B2B business, it might make more sense to have had a Cyber Monday plan in place. In 2015, Cyber Monday online sales grew to a record $2.98 billion, compared with $2.65 billion in 2014. It's still not too late to cash in on some sales! A Facebook or Google Adwords promo or even cold calling could work wonders. If you're new to online advertising, mostly referred to as PPC (Pay Per Click) these days, just ask here in the comments below. We've been through it and can help guide you- it doesn't have to cost you a lot to see results.
Some towns, like Haddonfield, are celebrating through the weekend. And we're a bit partial to the Somerville area since many of our law clients operate near its downtown. Festivities there don't start until 5pm, so get out and enjoy. Even if you don't have your own promo going on, it's always great to get out, have some fun and see what other businesses are doing to bump sales. Ideas, as always, are free!