Marketing, that holistic thing you do for the health of your business. And SEO, the spy vs spy cloak and dagger world of espionage, shady virtual back room deals and unsavory characters power playing for full spectrum dominance in the online battle space. Many make the mistake of prioritizing SEO at all costs. It gets so much hype because once discovered, it seems like an easy pay to play move for many new business owners. You pay some guy in Belarus to pump your links out into the vast ocean of Internet, or you hire a company in LA to do the same. And you suspect that fancy online marketing firm you hired is outsourcing to the guy you could have Paypal'd in Belarus. Funny how these things work.