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Tales of Tailwind.

What is Expedited Shipping & How Can it Help My Business?

12/14/2022

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A superhero with a mustache delivering a package
At Tailwind, we are experts in expedited shipping.  Expedited is a type of shipping that provides faster delivery than standard shipping. It is often used for time-sensitive or urgent packages, such as those containing perishable goods or important documents. Expedited shipping typically involves using faster transportation methods, such as air freight or express courier services, and may also involve skipping certain steps in the shipping process, such as sorting and processing, to speed up delivery.
There are several benefits to using expedited shipping, including:
  • Faster delivery times: Expedited shipping can get your package to its destination much faster than standard shipping, which can be important for time-sensitive or urgent packages.
  • Increased convenience: Expedited shipping can save you time and hassle by allowing you to get your package delivered faster, without having to worry about delays or missed deadlines.
  • Improved customer satisfaction: Faster delivery times can improve customer satisfaction by ensuring that your customers receive their packages quickly and on time.
  • Competitive advantage: Expedited shipping can give you a competitive advantage by allowing you to offer faster delivery times than your competitors, which can be attractive to customers who value speed and convenience.
Overall, expedited shipping can be a valuable option for businesses and individuals who need to get their packages delivered quickly and reliably. It can provide many benefits, including faster delivery times, increased convenience, improved customer satisfaction, and a competitive advantage.

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An Easy Overnight & Same Day Shipping Reference Chart

3/24/2022

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The Tailwind Guide to Choosing Shipping Options is a handy chart explaining the speeds and costs of different shipping options, from same day to overnight courier shipping for items ranging from envelopes to pallets of freight.
Our Tailwind Guide to Choosing Shipping Options is a handy chart to help you learn about the cost vs speed of different courier shipping options.
Choosing and understanding your expedited shipping options can sometimes get a little confusing, so allow us to clear things up for you.  Just check out the chart above or download on the bottom of this post.  Hey, you just might learn something new!  We have three general rush shipping options to choose from.  It's best to think of them based on what you need- Same Day Far Away (Expedited Air- about 600 miles), Next Day Anywhere (Air Cargo Network), and Same Day 500 Miles or Less, (Expedited Ground). The best choice for you often comes down to your needs and budget. 

Let's start with the quickest and most premium priced, Expedited Air.  This is the best choice for relatively smaller critical deliveries that need to go generally under 600 to 750 miles away.  Items can include even palletized cargo up to about a van load, depending on aircraft, yet most of the time shipments are smaller items. This is a white glove process that mobilizes dedicated ground transportation and aircraft to get your item door to door the quickest way possible.  And so, even unboxed or uncrated items are safe to ship.  There aren't any schedules to accommodate, lines or queues.  We wrangle the closest free vehicle, pick up your shipment and get it on a smaller dedicated aircraft right away.  It's then flown direct to the closest small airport to your destination.  Upon arrival, ground transportation whisks it away to its final destination.  It's the quickest offering- there's no other way to get it there any faster.  Yet it can be cheaper than you think, provided you have more volume. Although, it can be sensitive to things like weather and shipment size, so choose carefully. Keep in mind, this sort of service can also really begin to make sense as part of an overnight middle mile solution as well.  If you have regular customers and are offering overnight shipping, a plane load, combined with final mile ground transportation can easily service more widespread and rural areas much more quickly than standard overnight air cargo.  This would allow you to get up to a couple pallets worth of items to your customers with ease, in addition to giving you more time margin to collect and sort those orders- something that ground-only transportation can't provide.

Do you have an overnight or two day shipment involving at least one box measuring over 20 inches? Forget about Fedex- give us a call for better pricing and service.  Your second option is best for next day service, and can sometimes even accomplish same day service (yet this takes at least one day lead time).  Utilizing our next day air cargo network, we're able to get your shipment across the country with ease. Often, dedicated or semi-dedicated vehicles are used to pickup your items, which can be boxed, crated or palletized, and flown via one of our air partners to the destination of your choice.  Our ground transport is waiting right on the other end to pickup and deliver your shipment to its endpoint, whether that's a business or commercial address.  For long distance shipments, this is generally the best cost/speed combination.  The only caveats are possible weather delays and if your delivery destination is far outside a metro area, which can add some time and cost. 

Finally, there's our Expedited Ground option.  Whether you have boxes, envelopes, or palletized items, this is the most economically priced, and definitely the fastest under about 110 or so miles.  Based on your needs, items are likely going direct from pickup to delivery.  That means no staging and shuttling between terminals or other costly delays.  We can usually accommodate same day orders, dispatching a driver to pickup your item as soon as your order is paid for and shipping details are put into our system. As always, we can also easily provide daily same day service as part of your middle miles to keep your or your customers inventory flowing reliably. 

Ultimately, the speed of service is dictated by your needs.  But some choices are made for you by circumstance.  Stamford CT to San Francisco CA by the next day? Our overnight air cargo is the way to go.  Likewise, if you have a few boxes that need to get from Edison NJ to Bethlehem PA, it will be there in a few hours with one of our dedicated vans. NYC to Raleigh, NC same day? If there's a cutoff time, it has to be flown direct- door to door in about 4.5 hours.  Just need it there same day? It can go via dedicated ground. A 9AM pickup would have it there by 7PM.

The world of expedited courier shipping and delivery can be a bit overwhelming sometimes.  Hopefully this post gives you some solid insight behind the different shipping options you have available.  Any questions, feel free to reach out to us here or simply call 732 979 2293. We look forward to working with you!

Grab the chart for yourself right here:
tailwindcargochart.png
File Size: 208 kb
File Type: png
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We Save Lives.  Is Yours Next?!

4/5/2017

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Just Another Day At The Office...

Business man wearing a Tailwind life saverJust Saving Another Life, Business As Usual
Sometimes the pleasantly unexpected has a way of catching you off guard in the best of ways, like a bite of pie that zings your tastebuds with about a thousand times more delicious flavor than you expected.  A funny thing happens the first time a customer tells you that you saved their life, or day, or week- you may not really believe it.  Have you ever experienced that?  Part of it has more than a little to do with how normal it feels.  You're just doing your job.  That long distance drive or 600 mile charter flight, or 3 AM dispatch time just seems like another exciting yet relatively normal day in the business.  But to you, the customer, it's much more than that.  It's about knowing you can rely on someone to be the priceless key component in a chain of events.  And this is where I vow to always be the strong link.  Because being that vital link is being your life, day, or week saver, and I wouldn't have it any other way. 

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Transportation Industry Lacking Modern Solutions

2/8/2017

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Picture
If your computer looks like this, you're in the transportation industry.

There are now seemingly endless tools and SAAS apps that work so well for online businesses, but if you have a transportation service business like us, you might be feeling a bit left out.  When you get into the transportation and logistics realm, the only game in town is clunky and ancient software packages at gratuitous price points. This is referred to as "enterprise software" which is really just a fancy way of saying "we don't care about smaller businesses." I think many of the software companies must have a client base with long-term well aged contracts, but many of them must have missed the boat on the start up and small-business-friendly market, as well as the existence of smart phones and the past 10 years or so of the Internet.  I'm almost certain a large factor in this is the explosive growth of transportation companies in the 70's-90's.  Their software echoes the same vintage. 

For a smaller business, holistic integration with billing and accounting is a dream come true.  Yes, there are some service oriented apps that integrate with modern accounting platforms, such as Xero.  We've even made a clunky service call/contractor integration made for Australian home service companies work.  But as far as any kind of robust comprehensive solution, we're left out in the cold.  The closest thing we found ran off a bug-laden web interface, had no native integration, and required the inputting of your own list of cities and towns, one by one.  If that doesn't seem fun, you're right. 

My forecast is that this dire situation will improve.  Until then I will relegate myself to the tried and true methods of scanner apps, emails, and phone calls. It's a simpler way of life.

Have you felt left out in the cold when it came to software or apps for your industry?  Let's talk about it, I'll try to help!

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Marketing vs SEO

1/12/2017

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The Shady World of Paid SEO
SEO: Spy vs Spy
Marketing, The Big Picture
Marketing, The Big Picture

Marketing, that holistic thing you do for the health of your business. And SEO, the spy vs spy cloak and dagger world of espionage, shady virtual back room deals and unsavory characters power playing for full spectrum dominance in the online battle space. Many make the mistake of prioritizing SEO at all costs.  It gets so much hype because once discovered, it seems like an easy pay to play move for many new business owners. You pay some guy in Belarus to pump your links out into the vast ocean of Internet, or you hire a company in LA to do the same. And you suspect that fancy online marketing firm you hired is outsourcing to the guy you could have Paypal'd in Belarus. Funny how these things work. 

The obvious truth here- it's not one or the other- SEO is part of marketing. But it seems like the golden power play for new business owners and those new to online marketing. It's a compelling easy in, especially to those techheads among us who believe technology can do it all. However, that's missing the big picture. Real SEO is lots of work. Real marketing is even more work. Where to concentrate your efforts just depends what best fits your business.  Where are your customers?  Now go there.  Even in 2017, sometimes even the conventional approach is the best one.  This is true for some in the B2B marketplace, especially in traditional niches like industry and manufacturing. 

In a perfect world with healthy budgets, you do it all and figure out what works and then do more of that. After all, new businesses need results, and pay to play SEO seems like the easy solution to make those sales happen. But, so is Adwords and all the social media platforms with PPC (Pay Per Click advertising), and even billboard ads, if you listen to those people.  The reality will always remain that you can't get many instant results with any kind of SEO, it's a long game.  And so, PPC becomes the most likely return on your investment if you're just starting out.  As your online brand develops and those SEO and social efforts gain momentum, you can reduce your PPC spend.  Hopefully by that time you'll know how much of your sales convert from each of those online efforts.  And you'll have the confidence of knowing how much SEO fits into your marketing picture. 

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    Author

    I'm Stephen, owner and head agent of Tailwind Delivery.

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  • Home
  • Courier Service Areas
    • NJ Courier Service >
      • New Brunswick NJ Courier Service
    • Chicago Courier Service
  • Services
    • Same Day Courier Ground Shipping
    • LTL and Long Distance Shipping & Cargo
    • Overnight Shipping
    • Middle Mile
    • Expedited Air Cargo
    • Specialty Items Cargo
    • Legal Industry Courier
    • Routes
    • Construction and Contractor Courier
    • Events Delivery
    • Print Industry Courier
    • Shipping & Warehouse Managers ONLY
    • Expedited AOG Shipments
  • About
    • Vehicles
  • Contact
  • Tailwind Tales Blog
    • Adventures of Max Cargo
  • FAQ
  • Driver Application
  • Partner With Us
    • Courier Expedited Air Cargo
  • Privacy Policy
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